ON i ON comunicación Digital video producers for the internet

TubeMogul, an online video analytics and distribution company, has completed a study on video online behaviour, and one central question was how do people discover online video content? They recorded what sites viewers are coming from for a sample of 35.5 million streams on six top video sites. 45% of the navigation goes directly to video (sharing) sites, like i.e. YouTube where users type in keywords and look for related video content. The rest is spread out. Overall, no single referring source dominates, with a variegated long tail of mostly blogs sourcing 80.88% of all referred traffic in the sample. Here is the breakdown of the results.

This is indeed an interesting data because that makes bloggers – apart from video sharing sites – the most efficient distributors of videos (and for virals). For brands and e-retailers this means that allying with bloggers, fans and passionate amateurs is more important than ever to get their video message out there. Will publish the full report results as soon as we get them. Thank’s David.